[HBO MAX] Director, Content Creators and Influencers

Content creators and influencers are among the most powerful and efficient marketing drivers today, especially when it comes to generating awareness and demand. They are storytellers, tastemakers, and often, full-fledged media brands in their own right.  

Warner Bros. Discovery (HBO Max) is seeking a Director of Content Creators and Influencers to elevate and scale their approach to working with creators. This role will lead the development of a best-in-class influencer and creator strategy—one that drives meaningful awareness and demand for HBO Max.

While Warner Bros. Discovery already engage with top creators worldwide, they see a significant opportunity to take this work to the next level. This role will shape a unique, differentiated creator program that sets the gold standard in entertainment—and makes HBO Max the most coveted brand for creators to partner with. 

RESPONSIBILITIES

  • Build and maintain strategic relationships with content creators and influencers across all tiers, ensuring authentic brand alignment and long-term partnerships. 

  • Collaborate cross-functionally with internal teams (social, PR, brand, content, talent, legal) to streamline influencer engagement and align on campaign objectives. 

  • Negotiate, structure partnerships, manage campaign execution and performance tracking. 

  • Drive innovation by scouting new opportunities in the creator ecosystem, including emerging platforms, creative tech, and beta partnerships with creators and tool providers. 

  • Conceptualize and pitch creative campaigns that respect the creator’s voice while aligning with brand strategy, focusing on co-creation and authentic storytelling over traditional sponsored content. 

  • Stay culturally in tune with Gen Z and Millennial audiences, maintaining a deep understanding of creator culture and trends to ensure content relevance and resonance. 

  • Establish operational systems for managing influencer campaigns efficiently, from onboarding to measurement, ensuring smooth execution and ROI analysis.

QUALIFICATIONS

  • Minimum of 5 years of managing a team. 

  • 8-10 years of experience in the creator and influencer marketing industry, with a proven track record of success. 

  • Established network of relationships with top-tier and emerging content creators, influencers, and industry partners. 

  • Deep understanding of creator ecosystem trends, audience behavior, and the evolving digital content landscape. 

  • Demonstrated experience in building and scaling influencer programs for major cultural brands, ideally within entertainment or streaming. 

  • Strong leadership background with experience managing and mentoring teams of influencer marketing professionals. 

  • Ability to collaborate cross-functionally and report to executive leadership, including direct reporting to a VP-level stakeholder. 

  • Strategic thinker with hands-on experience designing innovative, measurable influencer campaigns aligned with brand goals. 

Role is based in Los Angeles, CA.

 

Jaia Thomas