[NFL] Director, Music & Entertainment

The Director of Music and Entertainment is responsible for leading the strategic planning, coordination, and execution of high-profile music performances and partnerships across major tent-pole league events. This role ensures seamless collaboration with artists, labels, and internal stakeholders to deliver culturally impactful and logistically sound live music experiences. 

RESPONSIBILITIES

  • Support club-level initiatives by sourcing talent and advising on music integration strategies.

  • Manage end-to-end music strategy across live events, sports programming, and branded entertainment platforms.

  • Secure high-profile artists and exclusive music content under tight timelines, leveraging deep industry relationships.  

  • Manage relationships with key external partners to deliver high-caliber performances during our regular season games, playoffs and major events.

  • Lead the internal planning of music performances at major events and oversee music programming and talent curation for sports-related activations, halftime shows, and festival-style performances.

  • Develop and lead educational seminars for clubs on artist engagement, licensing, and music industry navigation.

  • Collaborate with internal departments, including Sponsorship, Broadcasting, Consumer Products, International and Marketing, to align music strategy with league goals.

  • Drive the artist strategy for the NFL Draft, International Games and NFL tentpole events to identify and secure talent that resonates with both the local market and global audience.

  • Work with our production partners across international games and domestic events on all aspects of performance production.   

  • Collaborate cross-functionally with production, marketing, talent, legal, and external music partners.

  • Drive artist partnerships, label/studio negotiations, and performance integrations across live and digital experiences.

  • Work closely with PR, broadcast, digital, and social teams to optimize music use in content across all channels.

  • Stay current on music trends, industry shifts, and talent pipelines relevant to sports, pop culture, and live entertainment.

REQUIREMENTS

  • 5 years of management experience leading cross-functional teams.

  • Bachelor’s degree in Events Management, Music Business or related field.

  • Excellent communication, creative problem-solving, and project management skills.

  • Proven track record of executing large-scale live music events with top-tier artists.

  • Strong understanding of music licensing, rights management, and industry standards.

  • Minimum 10 years of experience in music event production or the entertainment industry.

  • Experience negotiating music deals with artists, managers, agents, and rights holders.

  • Comfortable working in a fast-paced, cross-functional environment with shifting priorities.

  • Deep understanding of festival-style and sports music production, including stage/show flow, crowd dynamics, and artist logistics.

  • Proven track record in music rights management, including sync, performance, and master clearances for social media, digital, and broadcast re-airs.

  • Strong knowledge of labels, publishers, and PRO (Performing Rights Organization) landscapes.

Salary is $125,000 - $165,000 USD

Role is based in New York, NY.

Jaia Thomas