[LOS ANGELES LAKERS] Director, Corporate Partnerships

The Director, Corporate Partnerships is a proactive, high-energy sales executive with a deep love for the sports industry. This is a high-pressure, high-reward role. This position will leverage a positive reputation in the sports industry with the Lakers iconic brand to generate team revenue. It is ultra-responsive, corporate-client focused, and is responsible for business development and client relationship management, while maintaining Lakers brand guidelines. 

RESPONSIBILITIES

Prospecting

  • Research and qualify leads and set up face-to-face appointments in pursuit of new business (usually spearheading 2-3 meetings before final proposal)

  • Brainstorm creative leads in both new and untapped categories, capitalizing on changes in sports industry, Lakers team, fan preferences, what other NBA teams are doing, etc.

Sales

  • Serve as the primary presenter in high-stakes sales meetings, confidently communicating value propositions and partnership opportunities to executive-level prospects

  • In conjunction with the Business Solutions team, collaborate cross-functionally with all departments to create comprehensive packages for sponsors, while ensuring a high level of internal communication relative to sales activities and internal approvals 

  • Deep understanding of potential partner brands and their competitors to develop solution-based platforms to help amplify partners' brands, enable them to break through the clutter, and achieve their marketing objectives while also advancing sales efforts or upselling renewals

  • Leverage Lakers games and other events to demonstrate the full-range of sponsorship potential to warm leads

  • Use Lakers Rate Card to creatively capture business and maintain accurate reporting regarding sales, forecasting, and account maintenance

Activation & Servicing

  • Develop and maintain client relationships and drive renewals for future marketing programs (e.g. understand clients’ business priorities, timelines, and budgets to adapt past proposals and drive increased revenue)

  • Represent the Lakers at games and promotional events

**Responsibilities subject to change based on organizational needs and direction from management.

REQUIREMENTS

  • A good reputation within the sports industry, in LA, and nationally

  • Bachelor’s Degree (Business Administration or Marketing, preferred) 

  • Past experience making impactful presentations to senior executives

  • A minimum of five (5) years work experience in sales and customer service

  • A proven track record of sales success (including cold calls and environments with high rates of rejection)

Role is based in El Segundo (offices M-F), downtown Los Angeles (Crypto.com for select Laker home games), and other off-site client meetings.

The base pay is $100,000.

Jaia Thomas