[CHARLOTTE HORNETS] Brand Marketing Assistant

The Part-Time Brand Marketing Assistant will help drive grassroots marketing efforts and experiential brand activations that deepen community engagement and brand affinity. This role will coordinate and execute initiatives including watch parties, influencer campaigns, community events, local partnerships, and other brand experiences, collaborating across teams to ensure impactful, on-brand execution and operational excellence from concept through completion.

RESPONSIBILITIES

  • Manage influencer relations efforts, including outreach, gifting, credentialing, event hosting, and content coordination.

  • Partner with internal teams to bring brand marketing campaigns to life across digital, social, experiential, and community touchpoints.

  • Help cultivate culture and community around the Hornets brand through grassroots marketing initiatives, fan experiences, and community-focused activations. 

  • Own the development and execution of watch parties, fan meetups, and other year-round experiences that strengthen connections between the Hornets and fans.

  • Coordinate influencer and creator marketing programs that amplify key brand moments, including games, concerts, special events, and community initiatives. 

  • Maintain and manage the Brand Marketing event and activation calendar, ensuring alignment across initiatives and organizational priorities.

  • Track campaign and activation performance, compiling recaps, insights, and recommendations to inform future brand marketing efforts.

  • Manage budgets, invoices, purchase orders, and expense tracking for assigned activations, events, and influencer initiatives.

  • Coordinate the sourcing and distribution of branded merchandise, promotional items, giveaways, and influencer gifting experiences that enhance fan engagement and brand affinity.

  • Other duties as assigned by Manager.

REQUIREMENTS:

  • Strong interpersonal, verbal, and written communication skills.

  • 2-3 years of experience in Marketing, Communications and/or Events

  • Bachelors in marketing or related business degree from an accredited college or university

  • Must be able to work flexible hours including weekends, evenings, holidays and events/games as assigned.

  • This position requires a valid driver’s license and is subject to a pre-employment Motor Vehicle Record (MVR) check as a condition of employment.

  • Must continue to meet Hornets Sports & Entertainment driving eligibility requirements for the duration of employment in this role.

  • Must have the ability to lift 25 - 50 lbs.

APPLY
Jaia Thomas