[BET] Vice President, Marketing

This role is a part of the broader Paramount TV Marketing Organization with specific focus on the BET brand. As a Vice President of 360 Consumer Marketing & Brand Strategy at PTV/BET Networks, the ideal candidate will be responsible for the development and execution of marketing strategies to drive awareness of and engagement for BET programming and Brand initiatives. The main objective of the marketing strategy and in-market plans will be to drive viewership, consumer engagement, while delivering unprecedented brand love for the BET brand. 

Key focus areas for the role include developing show launch strategies, leading brief development, and building winning cross functional launch plans that include partnerships with insights, paid media, brand creative studio, digital/social marketing, show experiential, and performance research. The role will also be integral to developing bold and disruptive ideas to further build the BET brand on a local, national, and global basis.

The role will report directly to the EVP of Marketing BET Networks. The ideal candidate will be a skilled and creative marketing professional with robust analytic, strategy, media, and project management skills. One who has a disruptive and curious nature, as well as the ability to solve problems creatively and autonomously will be welcomed to a high performing and dynamic team that is focused on doing meaningful work that matters.

RESPONSIBILITIES

  • Budget tracking for campaigns and initiatives

  • Analyze performance and monitor partnership investments

  • Make sure improvements are made to meet overall ROI goals

  • Identify unique partnership opportunities that reinforce the BET brand

  • Develop marketing briefs by compiling research, insights, competitive analysis

  • Development and execution of BET brand strategies designed to drive brand health and love for BET

  • Create and execute in-market brand events as needed in support of consumer marketing initiatives

  • Successfully create internal and external presentations (decks, one-sheets, recap reports, etc.)

  • Operate as the connective tissue for brands and various corporate departments to share information across the organization

  • Manage delivery of marketing campaigns in collaboration with other departments across disciplines (On-Air, Paid Media, Digital, Social, Press/Special Events, etc.)

QUALIFICATIONS

  • Minimum 10+ years of experience

  • Ability to project-manage from start to finish

  • Exemplary collaboration skills inside complex organizations

  • Top-notch written, verbal communication, and presentation skills

  • Demonstrate robust analytic thinking and ability to operate as a business owner

Role is based in New York.

Salary Range: $205,000.00 - 255,000.00. 

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Jaia Thomas