KAMARIE GUTHRIE

Publicist
Kamari@KamariChelsea.com

Interview

• Where are you originally from?

  New Jersey

• Where do you currently reside?

  Washington, D.C.

• What prompted you to get into the sports/entertainment industry?

  I always knew that I would ultimately find my way into the entertainment industry, having grown up with two parents who are entertainment lawyers. The backdrop of my childhood included spending hours at my father's law office watching as many of the biggest names in hip-hop and R&B came through the office doors. By the time I graduated from Syracuse University, it was clear to me that I would, at some point in my career, represent Black artists and entertainers in my work.

• Please outline the services you provide for clients and any specialties.

  While I provide traditional "publicist" support to Black talent in the entertainment industry, a huge component of my work is brand building and helping talent shape a narrative around their brand through brand endorsements, nonprofit alignment, cause/issue advocacy, and more. My agency is not simply in the business of protecting our clients' brands but in building them to be seen as leaders and legends in their industry.

• What type of clients do you typically represent? What factors do you consider when deciding which clients to take on?

  Typically, I represent any client who is passionate about being multi-faceted and becoming a true household name brand. I've been fortunate to represent legendary artists and Black executives who are known for changing their industry, so I often take on those clients who are able and interested in growing into a holistic brand over those who simply want publicity.

• What is one thing people would be surprised to know about your profession? What is one of the biggest misconceptions?

  The biggest misconception about PR professionals is that we're only in the business of creating "spin," "PR stunts," or "publicity." My team is made up of strategic communications professionals who understand how to grow a true brand and make it into a household name. Most PR professionals have the capacity to do much more than place a media article or secure an appearance at an event. We can build long term plans and strategies that completely change the trajectory of one's career.

• What are some challenges or obstacles you have faced as an African-American in this profession?

  Unfortunately, many people continue to devalue Black labor and Black work. So while some may hire Black talent on their team, they are often asking for discounts or reduced rates on work that is typically non-negotiable because it's rooted in true expertise -- mastery even -- of the craft. It can be disheartening to see Black agencies often held to an expectation of lower rates simply because they're Black-owned.

• What do you think can be done to improve diversity with regards to representation?

  Platforms like Diverse Representation are leading the charge, and if the industry as a whole continues to be outspoken about the lack of diversity, inclusion, and equity, we'll create mass awareness that sparks change.

• What advice would you have for other African-Americans looking to enter this profession?

  Protect your brand through your outcomes, and your results. I've always held myself to a higher standard and never felt bitter about "having to work twice as hard," as it is a major key to being able to come and go in any situation and know that your brand is always protected. Building a business or a clientele truly is about building a reputation that precedes you.

• What is the best way for people to get in touch with you?

  Email: Kamari@KamariChelsea.com