LeToya Bacon

Founder & Chief Communications Officer
LAB Public Relations
@lab_publicrelations.us / @southerngirlnyc

What were some of your professional highlights of 2025?

In 2025, LeToya Bacon continued to strengthen LAB Public Relations as a premier communications agency, shaping culture through media, storytelling, and strategic visibility. LeToya's agency, LAB Public Relations, delivered measurable impact across entertainment, television, film, fashion, and sports while elevating its clients as influential voices and industry innovators. Through thought leadership, narrative-driven campaigns, and authentic representation, LAB Public Relations built meaningful media moments that connected purpose with performance and results.

2025 Professional Highlights Include:

Kyla Pratt

LAB Public Relations elevated Kyla Pratt’s public profile through strategic press visibility, red-carpet positioning, and cross-industry brand expansion including:

• Secured television and digital features across Entertainment Tonight, E! News, Access Hollywood, and Essence.com highlighting Kyla's authenticity, career longevity, and cultural influence.

• Managed NAACP Image Awards coverage, including Kyla's red carpet hosting role, behind-the-scenes content, and fashion placements with BET, People, Hollywood Reporter, Variety, etc.

• Executed a robust press tour for Kyla for the network hit show FOX’s Special Forces: World’s Toughest Test

• Elevated Kyla's fashion visibility through front-row New York Fashion Week appearances and “Best Dressed” mentions in The Cut, InStyle, Fashion Bomb Daily and Vogue Runway.Managed Kyla's acting milestones and secured press placement, including her new casting role in The Chi: Season 7 and continued starring role as Penny Proud in Disney+ The Proud Family: Louder and Prouder, as well as her lead role in Lifetime's original movie, The Girl in the Cellar.

  Courtney Glaude

  LAB Public Relations was hired to strengthen filmmaker Courtney Glaude's (writer/director of The Reading starring Mo'Nique) brand identity, media presence, and industry positioning as a socially conscious filmmaker and advocate for underrepresented voices in film.

• Developed a comprehensive brand and media strategy centered on Courtney’s unique voice as a storyteller.

• Executed a social content plan featuring behind-the-scenes footage, live Q&As, and interactive storytelling.

• Leveraged his overall deal with Tyler Perry Studios to position him within broader conversations on diversity and representation in Hollywood.

• Created momentum for his upcoming short film, Old Gray Mare, through pre-release buzz and cultural positioning.

• Elevated Courtney’s visibility across film and cultural media, expanding his recognition beyond the independent film circuit.

  Secured major moments at BET Awards Weekend 2025, including:

• Panel participation highlighting storytelling and representation.

• On-site interviews at BET Media House.

• Red-carpet presence at the BET Awards.

• Strengthened his public narrative as a filmmaker of integrity, influence, and innovation.
  
  The Sports Power Brunch Women in Baseball

• LAB Public Relations was engaged to elevate the national visibility and brand positioning of The Sports Power Brunch—the premier recognition and networking event celebrating women redefining leadership in sports. The goal was to amplify its cultural relevance during MLB All-Star Weekend 2025 in Atlanta, secure top-tier media placements, and attract new sponsors and partners.Executed a 360° communications campaign including pre-event publicity, on-site media management, and social content amplification.

• Secured extensive media coverage across Essence, ESPN, Sports Business Journal, BizBash, Forbes, The Boston Globe, and Cynopsis.

• Produced a high-energy red-carpet media experience with branded step & repeat, influencer presence, and real-time content creation for social platforms.

• Positioned The Sports Power Brunch: Women in Baseball as a must-attend cultural and professional moment of MLB All-Star Week. Generated widespread earned media visibility and real-time social engagement.

• TV OneAs agency of record for TV One and CLEO TV, LAB Public Relations was engaged to enhance brand visibility, strengthen media influence, and position Michelle Rice, President of both networks, as a leading voice in the business of entertainment. The goal was to elevate TV One’s standing as a culturally relevant multiplatform powerhouse while showcasing Michelle Rice’s leadership, innovation, and commitment to authentic Black storytelling in a shifting media landscape.

• Developed an integrated thought leadership and media relations strategy spotlighting Michelle Rice’s insights on representation, industry evolution, and business leadership.Secured executive profiles and interviews in Adweek, Variety, Broadcasting + Cable, Cynopsis, and The Hollywood Reporter.

• Coordinated speaking and visibility opportunities for senior executives at major industry events. Elevated Michelle Rice’s profile as one of the few Black women leading a national cable network.

What are some of your favorite shows/films/podcasts of 2025?

Favorite films: Sinners, One Battle After Another, Highest to Lowest; Favorite Shows: The Morning Show, The Chi, Abbott Elementary, Supacell; Favorite podcasts: House Guest with Scott Evans, Confessions of a Female Founder with Meghan, Aspire with Emma Grede

What is your theme word or phrase for 2025?

Awakening

What is the best professional advice you've ever received?

In my line of work, PR can be very stressful when dealing with talent, executives, deadlines and events and one of the best advice I have recieved in the thick of things was "It's PR not ER" which centers me. It resonates with me because it lets you know that PR can be simple and if you just breathe and take it one step at a time, everything will work out and not everything is an emergency however it can still be handled with the appropriate urgency.