A group of HBCU students were awarded during the week of Super Bowl LIX for their innovative pitch in sports technology.
Diverse Representation, a company focused on increasing the number of Black agents, attorneys, managers, and publicists across sports, hosted its inaugural HBCU Sports Business Pitch Competition in New Orleans, LA, in partnership with the talent agency William Morris Endeavor (WME) on Friday, Feb. 7, 2025, during Super Bowl LIX week. According to information shared with AFROTECH™, the competition was launched to provide local HBCU student entrepreneurs the opportunity to pitch sports-related concepts for a chance to receive funding and connect with decision-makers in the industry.