Sydney Cameron

Founder
PAR Collective
@sydneycameron

What were some of your professional highlights of 2025?

Sydney has led impactful PR campaigns across beauty, sports and entertainment, including the Diverse Representation x Wasserman “Black Women in Sports” Report, Black Beauty Roster signature events and BET+’s The Family Business: New Orleans. Through her firm, PAR Collective, she integrates brand growth strategy and PR for founders, creators and cultural disruptors. She’s secured national visibility across major cultural moments like Super Bowl LIX and created a growing network of independent publicists redefining collaboration, autonomy and equity in communications.

What are some of your favorite shows/films/podcasts of 2025?

The Morning Show, Paradise, Aspire with Emma Grede

What is your theme word or phrase for 2025?

Momentum

What is the best professional advice you've ever received?

“Every mikkle mek a mukkle,” a Jamaican proverb meaning “small, consistent efforts add up to significant results."

Is there anything else you would like to share?

In addition to leading impactful campaigns across beauty, sports, and entertainment, my background is in Brand and Communications, which informs how I strategically amplify client visibility and influence. This year, I led press for Lockerverse’s partnership with Houston Texans QB CJ Stroud, the Braeve Jewelry Collection in partnership with Nordstrom and Cast Jewelry and the Sienna Naturals launch on Sephora.com. I’ve also worked with PBS, Kensington Grey and supported Mary J. Blige’s Strength of a Woman Festival, consistently helping clients build long-term relationships and meaningful cultural impact.