[LOS ANGELES LAKERS] Coordinator, Communications

The Communications Coordinator assists in organizing and facilitating communications assets to local, national and international media to drive editorial coverage of the Lakers beyond day-to-day games. This role supports flawless communications of Lakers brand storytelling, milestone moments and corporate stories across the season and off season. This role supports a variety of communications needs including writing media advisories and press releases, researching and collating media contacts, pitching reporters, monitoring media and reporting results. Additionally, this role supports game day communications and media relationship building across 40+ home games a season. 

RESPONSIBILITIES

Communications Program Coordination

  • Assist in building and executing communications strategies to secure lifestyle, celebrity and cultural coverage across national and international media

  • Coordinate and execute unique communications strategies for tentpole moments across the season and offseason that help the team reach new audiences and bring new fans into the Lakers, including schedule releases, start of the season, uniform launches, key match ups, NBA Cup, Christmas Day, All-Star and Playoffs 

  • Assist in building and executing communications strategies to support community programs and events including Junior Lakers, Camp Lakers, Season of Giving, Hoops for Troops and more

  • Support corporate partnership announcements and activations 

  • Work with marketing team to create synergies around programming, maximizing content and creative across editorial channels

Media Material Development

  • Research and gather insights to develop thoughtful media materials, working across teams and departments to source information and gather facts 

  • Write media advisories, press releases, pitches, fact sheets, messaging, talking points and feature articles supporting Lakers storylines and news 

  • Curate photos, videos and graphics for media to help visualize storytelling, working with the marketing team to gather and optimize assets 

Day-to-Day Media Support

  • Support daily media monitoring and create coverage reports for organizational efforts and announcements

  • Research media outlets and contacts that bring new opportunities to the Lakers, including lifestyle media, international media and more

  • Support media and broadcast interview requests for players, coaches and front office staff, as assigned

  • Research, plan and support logistics for small and large-scale media events including signage, scheduling, run of show, production, invitations, spokesperson preparation and more

  • Support department publications including media guide, postseason guide and Lakers Magazine

Game Day Coordination 

  • Draft media materials to amplify cultural moments and theme nights

  • Support game day credentialing process

  • Support servicing media during game day, including staffing media check-in and the Chick Hearn Press Room, coordinating media inquiries and providing requested information  

  • Build relationships with game day media to lay the groundwork for off court storytelling 

  • Support post-game media materials, including transcriptions

Additional Responsibilities 

  • Provide on-site media relations and communications support for Lakers’ community initiatives, business updates, sponsorship activations and more

  • Provide administrative and clerical support to team leadership, as assigned

  • Miscellaneous other tasks and special projects, as needed and assigned

REQUIREMENTS

  •  Bachelor’s degree (required) in Communications/ Journalism/ Public Relations (preferred) or related field 

  • Previous experience: 1-3 years minimum experience including applicable internships and/or in-field experience working in communications, public relations, media relations or sports 

Jaia Thomas