[AMAZON] PR Specialist, Fire TV

Amazon is seeking a results-driven PR specialist to join the Fire TV PR team. This role is central to our communications strategy and will focus on showing press and influencers how Fire TV helps customers find what they want to watch, fast—through our best-in-class search, extensive content selection, and Alexa+ integration. You'll work directly with product teams to identify compelling stories worth telling and find the right channels to tell them on, even if that means experimenting with new approaches. The ideal candidate can translate product features into customer benefits that resonate, has a proven record of securing coverage that drives results, and is excited to work with a team that's transforming entertainment.

RESPONSIBILITIES

  • Lead PR strategy for feature launches across the Fire TV portfolio

  • Story tell about the value of new features through earned, owned, paid, and social channels.

  • Collaborate with product, marketing, and engineering teams to identify and highlight the most newsworthy aspects of our features.

  • Design and implement creative, always-on PR campaigns that raise awareness of Fire TV amongst target customers.

  • Develop a cadence of strategic media opportunities to maintain Fire TV’s presence in relevant conversations.

QUALIFICATIONS

  • Bachelor's degree

  • 5+ years of recent professional communications or public relations experience

  • Strong media relations skills with a track record of securing positive coverage

Jaia Thomas