[OCTAGON] Vice President, Sports Strategy

Octagon is one of the world’s largest creative marketing and sponsorship consulting practice, and a pioneer and leader in athlete and personality representation and management. Octagon works with hundreds of blue-chip corporate clients, more than 1000 Athletes & Personalities, and manages more than 10,000 events per year.

RESPONSIBILITIES

  • Guide research and analytics to uncover fan insights, track performance, and inform future planning 

  •  Collaborate with cross-agency teams to write powerful sports strategies, creative briefs, and go-to-market plans 

  • Develop strategies that fully leverage a portfolio of sports partnerships and rights, maximizing reach, relevance, and return 

  • Define the role of sports within broader brand strategy, ensuring alignment with media, audience, and performance goals 

  • Transform research into a constant stream of inspiration, insights and thought starters for a cross-agency creative team 

  • Create consumer journeys and define messaging architectures that connect the brand to sport/fan experience 

  • Understand and monitor the insurance landscape    

REQUIREMENTS

  • Have played a leadership role in an IAT 

  • Extensive experience working in the sports/sponsorship space   

  • Led research and analysis that uncovered consumer or brand insights 

  • Additional experience with sponsorship positioning, campaign creation, strategic frameworks, and customer journeys 

  • Awareness of marketing trends and activity in the insurance category  10+ years of relevant advertising/marketing experience, ideally in brand planning, strategy, or research  

  • Demonstrated history of developing creative briefs and strategies that directly impacted creative and channel planning 

  • Flexibility and willingness to travel domestically and work weekends or holidays as needed. Anticipated travel level: Moderate (20-45%)

The base range for this position is $140,000 - 155,000. 

Jaia Thomas