[WME] Manager, Social Media Sports Content

WME is the world’s preeminent talent agency. With over 125 years of experience, WME enables artists, athletes and brands to grow their businesses, leverage the full potential of their intellectual property, and bring projects to life that define the cultural landscape. WME’s expertise spans books, comedy, digital media, fashion via The Wall Group, IMG Models, Art + Commerce, film, food, licensing, music, sports, speakers via The Harry Walker Agency, television, theater, and more.

RESPONSIBILITIES

We are seeking a creative, strategic, and sports-savvy Social Media Manager to lead social strategies and campaigns for our brand clients in the sports industry. This role will oversee the day-to-day management of social channels, develop and execute social-first content plans, and ensure alignment with each client’s marketing and sponsorship objectives. The ideal candidate lives and breathes sports culture, understands fan behavior, and can translate brand stories into dynamic, engaging social content that drives measurable results.

The ideal candidate is a professional, fast-moving and strategic thinker with knowledge of social media, and the ability to collaborate across the agency.

Client Management & Strategy

  • Serve as the primary social media contact for assigned sports brand clients, maintaining strong relationships and clear communication.

  • Partner with clients to define KPIs (engagement, reach, conversion, fan growth) and deliver regular reporting with actionable recommendations.

Content Development & Execution

  • Collaborate with creative teams, designers, editors, and photographers/videographers to produce high-quality assets that resonate with audiences.

  • Maintain each client’s brand voice while ensuring authenticity in sports storytelling.

  • Manage posting schedules, live event coverage, and real-time engagement during activations

Campaign Activations

  • Work closely with sponsorship and partnership teams to amplify sports marketing initiatives across social channels.

  • Plan and execute campaigns tied to partnerships, endorsements, product launches, and event sponsorships.


Analytics & Optimization

  • Monitor performance using platform analytics and social listening tools to assess content effectiveness and fan sentiment

  • Use data to inform content iterations, campaign adjustments, and new creative ideas.

  • Stay on top of platform changes, media trends, and fan engagement best practices.

Collaboration & Internal Communication

  • Partner with internal teams in PR, partnerships, creative, and strategy to ensure cohesive execution across all activations.

  • Contribute to pitch decks and case studies for prospective sports brand clients.

QUALIFICATIONS

  • Strong writing and copywriting skills.

  • Knowledge of SEO and social media best practices.

  • Bachelor’s degree in Marketing, Communications, Media Studies, or a related field.

  • Creative thinker with a passion for sports, entertainment, pop culture, and storytelling.

  • Proficiency in social media management tools (e.g., Sprout Social, Hootsuite, Later).

  • Excellent communication, presentation, and relationship-building skills with both clients and internal teams.

  • 4–6 years of experience managing brand social media accounts, with a strong focus on sports marketing or sports-adjacent industries.

  • Deep understanding of sports culture, live event dynamics, athlete influence, and fan engagement behavior.

Hiring Rate Minimum:

$71,250 annually (minimum will not fall below the applicable state/local minimum salary thresholds)

Hiring Rate Maximum:

$95,000 annually

Role is based in Beverly Hills, CA.



Jaia Thomas