[STARZ] Sr. Manager, Marketing Insights

The Sr. Manager of Marketing Insights will provide support to the Executive Director of Marketing Insights, STARZ Media Strategy and Agency partners to plan, measure, optimize and evaluate the performance of upper funnel media campaigns.

The candidate will have an extremely versatile skillset, be highly collaborative, and work cross-functionally to provide actionable insights to the key media stakeholders and agency partners. The role is highly visible and includes senior management stakeholders within the marketing, media, and distribution teams.

RESPONSIBILITIES

  • Independently identify and provide marketing insights to inform and support the business needs of key internal stakeholders

  • Develop and analyze performance of key marketing initiatives, defining and utilizing KPIs that have a strong relationship to key business objectives

  • Support internal stakeholders (e.g. Media, Distribution, Marketing, etc.) to craft strong, data-driven, narratives to meet company and department initiatives

  • Construct methodologies and metrics to understand and evaluate marketing strategies to ensure efficient and effective use of upper funnel media budgets and provide insights and analysis for ongoing optimization of performance

  • Create and manage Tableau dashboards for internal stakeholders and senior leadership to identify key drivers of performance and inform future campaign activity

  • Partner closely with media agencies to identify opportunities for campaign optimization to ensure every marketing dollar is spent as efficiently as possible

EXPERIENCE & SKILLS

  • Support senior leadership to ensure all marketing related business goals are met

  • Knowledge of marketing mix modelling and/or multi-touch attribution desirable

  • 5+ years working with data visualization tools with a strong preference for experience with Tableau

  • Provide marketing team with deep and actionable audience, creative, and marketing platform insights

  • 7+ years in marketing analytics including the measurement and evaluation of off-line and online marketing campaign tactics

  • Contribute to audience research to identify key behavioral, demographic, and attitudinal traits to inform the development and targeting of future marketing campaigns

  • Partner with media agencies to define and implement campaign measurement of holistic marketing campaigns, including Streaming, Linear TV, OOH, Digital and social media

  • BA/BS and equivalent work experience. Strong preference for a degree in a technical field such as Applied Mathematics, Computer Science, Engineering, Physics, or Economics

  • Strong understanding of basic statistical concepts, such as descriptive and inferential statistics, hypothesis testing, sample size calculations, correlations, and A/B testing

  • Strong understanding of data structures, query language, and methodologies for maximizing the value of datasets. Programming experience with SQL, Python for data manipulation, analysis, and ETL

  • Strong communications skills, including the abilities to distill and relay data and insights to a variety of audiences, including senior executives

  • Deep understanding of optimization processes (e.g. A/B testing) and experimental design (e.g. identifying the variables, treatment structures, etc.)

  • Statistical model building/machine learning experience a significant plus

  • Experience in the television industry a significant plus

  • Excellent reporting and analysis skills including the ability to distill raw data into actionable insights

  • Comfortable working in a fast paced, quickly changing, and growing environment with exceptional attention to detail


Jaia Thomas